Delivering business and technology solutions for improved performance
Studie
Cars Online 2006/2007
Understanding the Dynamics of ConsumerBuying Behaviour and Customer Loyalty
Download (788 KB)Through our industry knowledge, collaborative approach and global delivery capabilities, Capgemini helps improve growth, profitability and shareholder value for vehicle manufacturers and automotive suppliers. Our automotive-specific solutions focus on critical areas such as sales and marketing, supply chain management and transformation through collaboration.
For example, Capgemini worked with Mazda Motor Europe to implement a new Siebel system for improved CRM capabilities in a consistent and uniform way. In addition, we collaborated with Ford Motor Company to improve its service parts supply chain. Improvements include increased customer fill rates, reduced open customer back-order lines and reduced inventory value, all leading to higher customer satisfaction.
And we helped automotive supplier Behr implement a new SAP purchase planning tool, which has made it possible for the company to develop a new strategic purchasing planning approach.
Collaborating With the World’s Leading Automotive Companies
Capgemini’s automotive specialists work with clients around the globe. Our experience includes:
- Serving 14 of the world’s 15 largest automotive vehicle manufacturers and 10 of the 12 largest suppliers. Some of our automotive clients include General Motors, Toyota, Mazda, DaimlerChrysler, Ford, BMW, Visteon, Michelin, Goodyear and Faurecia.
- Being ranked as a leading systems integrator for the Automotive sector in the US by major enterprise applications providers such as SAP.
We leverage our experience, people and tools to achieve breakthrough results for our automotive clients. Capgemini employs a proprietary method — the Accelerated Solutions Environment (ASE) — that delivers increased value within a compressed timeframe.
Learn about our automotive solutions.